EASM Pricing Explained: How Much Does EASM Cost?
What are the five EASM pricing models?
| Pricing model | How it works | Predictable when | Climbs fast when |
|---|---|---|---|
| Per-asset | You pay for the number of assets monitored | Your asset count is stable | Discovery finds many unknown assets |
| Per-target | A licence is consumed per scanned target, held for a fixed window | You scan a small, fixed set | You scan many hosts or rotate targets |
| Per-employee | Price scales with your headcount | Your headcount is stable | You hire or grow through acquisition |
| Platform + usage | A base platform fee plus per-domain or per-target charges | Your usage is small and fixed | Your domains or scan profiles multiply |
| Flat | One fixed monthly price, everything included | Always — this is the most predictable model | Rarely |
Real examples as of September 2026, as reported on each vendor’s public pricing page: Attaxion prices per asset ($129/mo for 40 assets, $349/mo for 120, $949/mo for 360); Intruder uses a base fee plus a per-target licence (paid plans from ~$299/mo, each scanned target consuming a licence held for 30 days); UpGuard’s Breach Risk scales per employee from $250/mo to around $2,000/mo; Detectify charges a platform fee plus usage (from €2,500/yr Standard, €5,000/yr Professional, €15,000/yr Enterprise, plus per-domain/per-target charges); and SurfaceLoop is flat at £149/mo with everything included.
What drives the cost of EASM?
The five factors that move an EASM bill up or down:
- Asset count — more discovered assets means more to monitor and, under per-asset models, a higher bill. This is the awkward incentive at the heart of per-asset EASM: the tool succeeding at its job can push you into the next tier.
- Scan frequency — daily or continuous scanning costs more than monthly scans on most metered models.
- Testing depth — basic exposure checks are cheaper than deep vulnerability and web-application testing.
- Discovery inclusion — check whether automated asset discovery is included at the tier you would actually buy, or whether the affordable plan only scans targets you already know about.
- Sales model — self-service platforms with published prices tend to cost less, and cost less to evaluate, than demo-led enterprise sales.
The US Cybersecurity and Infrastructure Security Agency (CISA) frames reducing internet-facing exposure as a baseline practice for all organisations, which means the value of EASM comes from continuous coverage — a factor worth weighing against price. As a benchmark, entry-level EASM for a small business now lands between roughly £100 and £250 per month at list prices, a fraction of the cost of a single security analyst.
How SurfaceLoop handles this
SurfaceLoop uses the most predictable model — one flat price. It is £149/month with everything included: automated asset discovery as standard, all seven scan categories, and plain-English findings, on a 12-month agreement invoiced by AMVIA with never a card on file. Start a 14-day free trial on your own domains — no card, no sales call.
See External Attack Surface Management feature →How do the vendors compare on price?
For dated, attributed prices across the market, see our cheapest EASM tools comparison and our roundup of the best EASM tools for small businesses, which adds fit-based verdicts. Our comparison pages put SurfaceLoop head-to-head with each alternative, pricing model included.
To understand what you are paying to protect, see the pillar on external attack surface management, the shadow IT glossary entry for a common hidden cost driver, and EASM for small business for buyer context.
Frequently asked questions
- How much does EASM cost in 2026? +
- As of September 2026, as reported on vendor pricing pages: entry-level EASM for a small business runs from $129/mo (Attaxion, 40 assets) and £149/mo flat (SurfaceLoop, everything included) to $250-$2,000/mo (UpGuard Breach Risk, by employee count). Detectify's paid platform fees start from €2,500/yr plus per-domain usage, and Intruder's paid plans start around $299/mo plus per-target licences. Free tiers exist but are limited by design.
- What are the main EASM pricing models? +
- The five main EASM pricing models are per-asset (pay for the number of assets monitored), per-target (a licence consumed per scanned target), per-employee (price scales with headcount), platform-plus-usage (a base platform fee with per-domain or per-target charges on top), and flat (one price with everything included). Each model makes cost predictable in some situations and unpredictable in others.
- What drives the cost of EASM? +
- The main cost drivers are the number of internet-facing assets discovered, scan frequency, depth of testing, whether asset discovery is included at the tier you would buy, and whether the vendor is self-service or sales-led. Larger footprints and deeper testing cost more -- and under per-asset models, successful discovery itself raises the bill.
- Why is EASM pricing so hard to compare? +
- Because vendors use different units -- one charges per asset, another per scanned target, another per employee, another a platform fee plus usage -- and some do not publish a final price at all. To compare fairly, estimate your real asset count and required scan depth, then price each vendor against that same profile rather than comparing headline numbers.
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